InfoPearl Tech
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Digital marketing

Paid Ads & Lead Generation

Meta and Google Ads with proper landing pages, and the cost of every lead reported clearly.

We plan and run ads on Facebook, Instagram and Google that send people to a page built for one offer, then track every call, form and WhatsApp message. You see exactly what you spent and what each enquiry cost.

  • Coaching centres and schools during admission season
  • Real estate builders promoting projects and site visits
  • Clinics launching a new service or health camp
Paid Ads & Lead Generation illustration
Overview

Why it matters

Many owners have boosted a post or run ads once and seen likes but no customers. Usually the problem is not the ad platform. The ad reaches the wrong people, or sends them to a homepage where they cannot find the offer, or the enquiries arrive but nobody tracks which ones came from ads. Money gets spent and nobody can say what it returned.

We set campaigns up the careful way. Each campaign targets a defined area and audience, each ad leads to a landing page or form made for that offer, and tracking records calls, form fills and WhatsApp clicks. Your ad budget is paid directly from your own ad account to Meta or Google, and our management fee is billed separately with a GST invoice. Each month you see spend, leads and cost per lead in plain numbers.

Digital marketing

What you get with us

01

Meta and Google campaigns

Facebook and Instagram ads for reaching people by area and interest, and Google Search ads for people actively searching for your service right now.

02

One landing page per offer

A short, fast page for each campaign with the offer, key details, trust points and a form or WhatsApp button, instead of sending visitors to your homepage.

03

Local area targeting

Ads limited to your city, chosen localities or a radius around your shop, so budget is not spent on people who could never visit or use your service.

04

Cost per lead reporting

Spend, leads and cost per lead for each campaign, shown clearly, so you can compare it with what a customer is worth to your business.

05

Ad account in your name

Your ad account and Business Manager are owned by you, and you pay Meta or Google directly. We work through the access you give us.

06

Lead follow-up support

Leads can flow to email, a Google Sheet or our Lead CRM with instant WhatsApp alerts, so your team calls back while the customer is still interested.

Step by step

How we work

  1. 1

    Goal & budget

    We agree on the offer, area, target cost per lead and a monthly ad budget you are comfortable with.

  2. 2

    Account & tracking

    We set up or audit your ad accounts, Meta Pixel, Google tags and conversion tracking.

  3. 3

    Creatives & pages

    We design ad creatives, write copy and build a landing page for each campaign, all approved by you.

  4. 4

    Launch & optimise

    Campaigns go live with a test budget, then we cut weak ads and audiences and move spend to what works.

  5. 5

    Monthly review

    You receive a report on spend, leads and cost per lead, with next month's plan.

Checklist

What's included

  • Campaign plan with audience, area and budget split
  • Meta Business Manager and Google Ads setup or audit
  • Ad creatives and copy for each campaign
  • Landing page or lead form for each offer
  • Meta Pixel and Google conversion tracking
  • Lead delivery to email, Google Sheet or CRM
  • Weekly checks and ongoing optimisation
  • Monthly report with spend, leads and cost per lead
FAQ

Questions people ask

Still unsure? Message us on WhatsApp and we will answer the same day.

How much should I spend on ads?

It depends on your city, competition and how much a customer is worth to you. We suggest starting with a modest test budget for a few weeks, then increasing spend only on campaigns that bring leads at a cost you are happy with.

Is the ad budget included in your fee?

No. You pay Meta or Google directly from your own ad account by card or UPI, and they send their own invoices. Our management fee is separate and billed with a GST invoice, so you always see exactly where the money went.

How quickly will I get leads?

Ads can start bringing enquiries within the first few days once approved. The first two to three weeks are a learning period where we test audiences and creatives, and lead cost usually becomes steadier after that.

Why do I need a landing page?

A landing page shows one offer and one action, so visitors are not distracted by the rest of your website. It also lets us track exactly which ad brought which lead, which is how we keep improving the cost per lead.

Ready to get started?

Tell us your offer and target area, and we will suggest a test campaign with a clear budget and goal.